The aim of this study is to set out a relevant contextual framework for interpreting poetry published on (Czech) Instagram. The author looks at the material under study from a number of perspectives, including generational, economic and especially media perspectives, ultimately finding adequate contextualization outside the framework of literary discourse and actually within the aesthetics and communication practice of Instagram, while drawing key methodological inspiration from the reflections of new media theorist Lev Manovich. In conclusion, Instapoetry is characterized as a paraliterary phenomenon situated on the margins of the literary system, combining elements of literary and Instagram aesthetics and guided by hybrid economics principles.
The aim of our study is to review the meaning of the term “poeticism” and consider its vitality within contemporary poetry. It identifies specific features of contemporary Czech poetic language that distinguish it from the commonly spoken and written language. For this purpose, we utilise data collected in the Corpus of Contemporary Czech Poetry, using a keyword-extraction tool. We argue that poeticisms in contemporary poetry can be identified based on their frequency as keywords which significantly exceeds the frequency of the same words in common language. Our study concludes by drawing a distinction between two types of poeticisms: functional ones are defined by their frequency, while essential ones are used exclusively in poetic language.