The application of human rights in horizontal direction between non state actors has been debated issue. Allowing breach of human rights by non state actors only because they are not the state does not seem to be sustainable in the future. The article first presents style of application of human rights indirectly in front of European Court of Human Rights and the U.S. Supreme Court and comes to example of direct application model in Switzerland, citing also alternatives how human rights could be treated with reference to recognized authors in the field. Besides some established precedents, new wave cases are present in the legal environment of sports or entertainment sectors to be viewed as the challenge for the continuing discussion in this area of law.