The authors analyse the discourse of Green Ways (GW), a company using multi-level marketing where women comprise the majority of distributors. The article shows that however multi-level marketing is advertised as a highly flexible form of employment suitable for those who want to combine family life with work, it is rather a way of marketing than an employment opportunity. A significant role in this business is played by women on parental leave who earn self-esteem based in the neoliberal values of self-reliance and entrepreneurial success, rather than FINANCIAL income. The analysis links their ways of describing the character and benefits of selling GW products with the ideology presented in GW manuals for distributors. Using Bourdieu’s theory, the authors point out how GW constructs the symbolic oppositional binary in line with the neoliberal notion of an efficient individual., Irena Lištiaková, Lucie Jarkovská., and Obsahuje seznam literatury
The article is a reflection on the neoliberal knowledge economy, the traffic in antiracist feminist theory, and the way my work has been read (lost or found in translation) and has crossed geopolitical and racial/cultural borders. It comments as well on the development of my intellectual project in relation to my location in the US academy and the intellectual and political communities that have made the work possible. The larger frame I seek to examine using responses to my work in three sites – Sweden, Mexico, and Palestine – is the way feminist, postcolonial, and antiracist theory emerges from a particular geopolitical, intellectual space; the way it enacts crossings; and the way it is trafficked, consumed, and understood in different geographies. Given the global and domestic shifts in social movements and transnational feminist scholarly projects over the past three decades, my major concern pertains to the depoliticization of antiracist feminist/women-of-color/transnational feminist intellectual projects in neoliberal, national-security-driven geopolitical landscapes.