In the 1830s, thanks to the highest representatives of the land administration and the estate community, the first nursery schools were established in the Czech lands to offer day care to pre-school children, especially from working-class families. The article analyses the ways of representation of these institutions in public space using the example of nursery schools in Prague (Na Hrádku), Mladá Boleslav and Česká Lípa: the argumentation strategies in their establishment and subsequent evaluation of activities in the first years of their existence. Special attention is paid to the comparison of the nursery schools with the Czech and German languages of instruction and their legitimation motivated by charitable assistance or national agitation and differences in the content of the curriculum.