The publication dissects media perception of environmental issues within Ostrava region. Media are those who pick the stories edit them and throughout their agenda make shifts in ideas of individuals. In 2010 we have experienced skyrocketing of the media coverage of environmental issues related to Ostrava region, mostly attributed by reporting on air pollution. As available researches witnessed, there is a tight relation in public minds in between City of Ostrava, Ostrava region and Moravian-Silesian Region. This fact makes the research easier in the way we could often take in Moravian-Silesian Region figures as to be valid for the City of Ostrava as well as for Ostrava region and vice versa. The objective of the paper is to prove ahypothesis, that media have retained the coverage intensity of agiven topic as they did in 2010., Pavel Herot., and Obsahuje seznam literatury