The aim of the current paper is to assess the Bulgarian reflections on T. G. Masaryk's death in 1937. I am going to apply the theoretical approach of the German historian Reinhart Koselleck, who asserted that the "political cult of the dead" should be explored in a certain historical context and the commemoration of the "dead hero" was intended to reconstruct historical events and images. Therefore, before approaching my main objective, I will make a brief overview of the Bulgarian image of TGM in the context of the Bulgarian-Czechoslovak political relationship during the interwar period. I rely mainly on Bulgarian and Czechoslovak periodical press as well as on archival sources, published documents, and secondary literature, related to the subject. In my case study the periodical press assumes the role of intercultural communication and a mechanism of constructing cultural and national stereotypes.