Cultivated fruits can serve as an important winter food resource for medium-sized carnivores in rural areas that experience heavy snowfall. However, studies on the food analysis of medium-sized carnivores in heavy snowfall areas, particularly on the use of cultivated fruits, are limited. We evaluated the use of cultivated fruits by medium-sized carnivores during winter in a heavy snowfall area by comparing their feeding habits in rural and forest landscapes. We conducted faecal analysis of Japanese martens (Martes melampus) and red foxes (Vulpes vulpes) in rural and forest landscapes in north-eastern Japan during periods of snow cover. Based on a faecal analysis in the rural landscape, both Japanese martens and red foxes consumed mammals, birds, fruits, and other plant material. In the forest landscape, mammals and insects were consumed by Japanese martens and mammals, fruits, and other plant material were consumed by red foxes. Our results showed that cultivated fruits, such as persimmons and apples, were a major food source in snowy environments, suggesting a wider range of available resources and overlapping feeding habits. It has been suggested that red foxes in forest landscapes move long distances (several kilometres) to consume cultivated fruits. This study suggests that cultivated fruits may also indirectly feed wildlife, even in areas with heavy snowfall.