Mate choice, reproductive success and fecundity of typical and melanic morphs of C. septempunctata were studied. Melanic as well as typical individuals preferred to mate with melanic males and females. Mate choice was mainly determined by females and to a lesser degree by males. Mating duration, oviposition period, and lifetime fecundity were highest (51.20 ± 2.82 min, 47.00 ± 2.79 days and 705.40 ± 69.85 eggs) when a melanic female mated with a melanic male and lowest (38.94 ± 1.68 min, 26.10 ± 2.54 days, 395.9 ± 36.25 eggs) when a typical female mated with a typical male. Longevity of both sexes of melanics was higher than of typicals. The fecundity function of both morphs was triangular but the daily oviposition was irregular. In melanic and typical females the peak oviposition (66.40 eggs/day and 48.30 eggs/day) occurred on the 23rd and 14th day of the oviposition period, respectively. Oviposition peaked earlier in typical females, but peak oviposition was higher and the oviposition period longer in melanic females. The higher reproductive success of melanics may favour this morph over typicals.