The reproductive behaviour of a ladybeetle, Coccinella septempunctata was studied in detail. Males became sexually mature within 8.8 ± 0.3 days at 27°C, while females took 11.2 ± 0.4 days. Males exhibited courtship display in five steps: approach, watch, examine, mount and copulatory attempt. A prominent rejection display was shown by certain females who had not matured sexually, had recently mated or were about to oviposit. Males appeared to recognize females through chemical and some visual cues, such as size and body shape, with the chemical cues possibly playing a more significant role. Multiple matings took place within the same day. There was a gradual decrease with time in reproductive parametres, such as the duration of copulation, the number of copulatory bouts and the latent period from first to subsequent matings on the same day. The interval between mating bouts slightly increased from first to subsequent matings. The sexual status of males and females affected the duration of copulation, which was greatest in the case of unmated males and virgin females. Multiple matings increased the oviposition period, fecundity and percent hatching of eggs.