Los Comanches and other cultural manifestations of the genízaro (mixed Spanish-Indian) culture of New Mexico is widely recognized and belittled as a mere hybrid of the „authentic" Spanish, Puebloan and Plains Indian cultures. The politicization of identity in contemporary America promotes traditionalist revitalization movements and the genízaros seem to be caught between a rock and a hard plače, not accepted by either of the politically well established ethnicities of New Mexico. They are denied authenticity and consequently are also denied access to funds which have become available for groups that have made successful ethnic claims and achieved state recognition. In spite of this difficult situation, the genízaro culture continues to live, representing a very unique cultural complex. The case of the genízaros of New Mexico may help us better understand the politics of (self-)identification and the process of ethnogenesis as a response to material and political opportunities created by a state reluctant to endorse a common national culture.