The treatise focusses on the history of tourism in Velké Karlovice (East Moravia), especially in the Podťaté Valley, whose “symbol” the Polanský guesthouse was in the past. The pub and buildings around it were demolished in 2018 and subsequently rebuilt in the same style, but their function considerably changed. The local culture also changed under the influence of tourism. The relationship of local people to the site was in many cases associated with strong social ties and cultural enjoyment. This is not possible nowadays as there is no social room in the pub that also offers only limited possibilities for gatherings. Traditional cultural events irretrievably disappeared, as did jobs, and this had a detrimental effect on business opportunities for other subjects. The author tried to explore the relationship of local residents, owners and visitors to this site and also their awareness of its history during interviews in the field. It was the changing clientele, the relationship with former owners or tenants, and above all individual memories associated with the pub and tourists in the Podťaté Valley that were the subject of interest. One of the aims was to find out what role this particular place played in the lives of local residents. Memories of summer guests who visited some of the families and spent their holidays regularly at their homes are also crucial in relation to tourism.