Karel Schwarzenberg a Miloš Zeman: Pozitivní a negativní kampan k prezidentským volbám

Title:

Karel Schwarzenberg a Miloš Zeman: Pozitivní a negativní kampan k prezidentským volbám
Karel Schwarzenberg and Miloš Zeman: positive and negative campaign before the presidential elections

Creator:

Červinková, Monika and Kulhavá, Lucie

Identifier:

https://cdk.lib.cas.cz/client/handle/uuid:2fc09694-8694-448b-96ed-1f07e6320de0
uuid:2fc09694-8694-448b-96ed-1f07e6320de0
doi:10.13060/1214-438X.2013.11.2.2

Subject:

Sociologie, Zeman, Miloš, 1944-, Schwarzenberg, Karel, 1937-, sociologie, positive campaign, negative campaign, political advertisement, presidential elections, 18, and 316

Type:

article, články, journal articles, model:article, and TEXT

Description:

The article discusses the o cial presentations of the two most successful candidates of the rst round of the presidential elections in the Czech Republic 2013, Karel Schwarzenberg and Miloš Zeman, from the perspective of the concepts of positive and negative political advertisement and the re ection of the election campaigns by Czech citizens. By the means of the framework and content analyses the topics and the most frequent words of the o cial (created by campaigns teams) materials are identi ed. The results are interpreted with regard to the attributes of positive and negative campaign. Using the statistical analysis of the data from public opinion survey by CVVM the Czech public’s re ection of the election campaigns is described. The results of the study indicate that we can denote Zeman’s campaign after the rst round of the elections as a negative one. Zeman’s campaign has also proved to be more speci c and memorable - by both, subjective evaluation of the respondents and the associations, connected with the candidates after the elections., Monika Cervinková, Lucie Kulhavá., and Obsahuje seznam literatury

Language:

Czech

Rights:

http://creativecommons.org/licenses/by-nc-sa/4.0/
policy:public

Source:

Naše společnost: aktuální informace o české společnosti : bulletin Centra pro výzkum veřejného mínění 2003-2005 | 2013 Volume:11 | Number:2

Harvested from:

CDK

Metadata only:

false