Subject: marketing - LINDAT/CLARIAH-CZ Catalog Search Results

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Type:: text and sborníky konferenční
Subject:: Řízení a správa podniku, Schicht, Georg,, Schichtovi (rodina), podnikatelé, firmy, reklama, marketing, and české (československé) sborníky a kolektivní monografie
Language:: Czech
Rights:: unknown

Type:: text and sborníky konferenční
Subject:: Řízení a správa podniku, Schicht, Georg,, Schichtovi (rodina), podnikatelé, firmy, reklama, marketing, and české (československé) sborníky a kolektivní monografie
Language:: Czech
Rights:: unknown

Creator:: Boháčová, Michaela,
Type:: text and studie
Subject:: Čeština, Lingvistika. Jazyky, pohraničí české, jména místní, jména zeměpisná, toponomastika, vinice, reklama, marketing, and historická toponomastika
Language:: Czech
Description:: The toponymy of the frontier as cultural heritage and names if vineyrad tracks as a tool of advertising and marketing.
Rights:: unknown

Creator:: Diestler, Radek,
Type:: text and studie
Subject:: Průmysl nápojů. Kvasný průmysl. Průmysl pochutin, pivovary, restituce, privatizace, transformace, pivovarnictví, pivo, kapitál zahraniční, festivaly, sport, koncerty, marketing, Československo 1989-1992, české země od r. 1993 do současnosti, and průmysl, manufaktury, hornictví, pivovary
Language:: Czech
Rights:: unknown

Creator:: Beránková, Hana
Type:: article, model:article, and TEXT
Subject:: frontispiece typology, frontispieces, Baroque, book illustrations, marketing, emblems, mythology, personification, coats of arms, portraits, symbols, and allegory
Language:: Czech
Description:: The article deals with the typology of Baroque frontispieces in printed books published in Bohemian and Moravian printing houses in 1618–1765, which is viewed in terms of the function of the frontispieces in printing. The paper contains a detailed analysis of the main thematic variants of frontispieces. The thematic variants are analysed with respect to the content and genre of the work concerned with the aim to determine the main marketing strategies of Bohemian and Moravian printers, publishers or booksellers in the visual promotion of their products.
Rights:: http://creativecommons.org/licenses/by-nc-sa/4.0/ and policy:public

Creator:: Hana Beránková
Format:: print, bez média, and svazek
Type:: article, články, journal articles, model:article, and TEXT
Subject:: Historická věda. Pomocné vědy historické. Archivnictví, 17.-18. století, baroko, knižní ilustrace, marketing, emblémy, mytologie, znaky, portréty, symboly, alegorie, bohemika, baroque, illustration of books, emblems, mythology, coats of arms, portraits, symbols, allegory, Bohemistics (sources), frontispiece typology, frontispieces, personification, 8, and 930
Language:: Czech
Description:: The article deals with the typology of Baroque frontispieces in printed books published in Bohemian and Moravian printing houses in 1618-1765, which is viewed in terms of the function of the frontispieces in printing. The paper contains a detailed analysis of the main thematic variants of frontispieces. The thematic variants are analysed with respect to the content and genre of the work concerned with the aim to determine the main marketing strategies of Bohemian and Moravian printers, publishers or booksellers in the visual promotion of their products., Hana Beránková., Obsahuje anglický abstrakt a shrnutí., and Obsahuje bibliografii
Rights:: http://creativecommons.org/publicdomain/mark/1.0/ and policy:public

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