Cultural historian and ethnographer Čeněk Zíbrt, scientist, university professor and editor of popular periodicals, entered the awareness of his contemporaries as a prominent, erudite specialist. As such he had been accepted not only in Bohemia, but also in Moravia. To his fame contributed also his role of an editor of the ethnographic journal „Český lid“ [Czech Folk], published since the year 1892. Precisely for the Moravian ethnographes the contacts with this journal and with Zíbrt himself were of multilateral importance. They were sending him their publications, books and various treatises to be reviewed or propagated in Český lid. Themselves they also contributed to the journal with their articles, texts of varied quality and different genres, extensive studies, shorter articles and various bagatelles. An important contribution represented also the illustrations, sent from Moravia by artistically competent ethnographers and photographers. Český lid, on the other hand, offered a welcome source of income to many authors. However, Zíbrt selected carefully from the contributions sent by the ethnographers, so many of them waited long for the publication of their article. Many of the contributors asked their texts and illustrations to be returned to them, sometimes not successfully. Such inauspicious experiences with publicating in Český lid resulted in limitation of contacts of some ethnographers with Zíbrt. In špite of this, the majority of them appreciated the periodical very much. This fact was documented also by their not pretended joy from the renewal of Český lid in the 1920 ’s. Zíbrt, editor of the renewed journal, was contacted by new or renewed contributors.