| s-402
| I also think we should ensure, or ask Member States to ensure, that there is some publicity given to European aid whenever it is used to repair damage caused by natural disasters or accidents. |
| s-403
| Mr President, the priority given to financial and monetary criteria reinforces the increase in inequalities of every shape and form. |
| s-404
| Well, the Structural Funds have helped to apply a brake to this process. |
| s-405
| Our project of a Europe that aims to satisfy social needs envisages the convergence of living conditions towards the highest common denominator. |
| s-406
| What we are proposing specifically is a unified capital tax, which would make it possible to boost the funds used to support the harmonisation of social protection systems and the reduction of working hours at European level. |
| s-407
| The Commission, however, though bound to issue guidelines, does so only reluctantly and in a vague manner. |
| s-408
| The report put forward today re-establishes its place in the political sphere. |
| s-409
| This is what persuades us to vote in favour of it. |
| s-410
| Over the coming years, faced with the challenges of globalisation and eastward enlargement, Europe will, more than ever before, require appropriate detailed guidance on how to plan and revitalise its economy. |
| s-411
| To this end, Europe as a whole, and each Member State individually, will have to make optimum use of all available resources and capacities, including the Structural Funds. |
| s-412
| For this to be possible, what we need from the European Commission are not just good intentions, but clearer guidelines and a firm commitment to monitoring the way these resources are used by the Member States. |
| s-413
| For example, in recent years Italy has had problems in utilising the Structural Funds, mainly because of excessive bureaucracy, insufficient information and a lack of involvement of economic and social operators at local level. |
| s-414
| There are, therefore, two points to which I would like to draw the Commission's attention. |
| s-415
| Firstly, we need to make the best possible use of consultation as a means of ensuring proper coordination and participation by all local and regional operators in decision-making, precisely so that imbalances and inequalities can be avoided. |
| s-416
| Before you sign up. |
| s-417
| Does it cost money to use Facebook? |
| s-418
| Is it true that Facebook is going to charge to use the site? |
| s-419
| Facebook is a free site and will never require that you pay to continue using the site. |
| s-420
| You do, however, have the option of purchasing Facebook credits, which can be used to send gifts or to purchase items on applications or games. |
| s-421
| What is the minimum age required to sign up for Facebook? |
| s-422
| In order to be eligible to sign up for Facebook, people must be 13 years of age or older. |
| s-423
| Can I create a joint Facebook account or share a Facebook account with someone else? |
| s-424
| Facebook accounts are for individual use. |
| s-425
| This means that we don't allow joint accounts. |
| s-426
| Additionally, you can only sign up for one Facebook account per email address. |
| s-427
| Since each account belongs to one person, we require everyone to use their real name on their account. |
| s-428
| This way, you always know who you're connecting with. |
| s-429
| Learn more about our name policies. |
| s-430
| After you create an account, you can use Friendship Pages to see your interactions with any friend, all in one place. |
| s-431
| Why am I getting a Facebook invitation email from a friend? |
| s-432
| You received this email because a Facebook member is inviting you to join Facebook. |
| s-433
| Facebook allows members to send invites to their contacts by entering an email address or by uploading their contacts. |
| s-434
| If you'd like to, you can add this email address to your existing Facebook account to ensure that you won't get Facebook invites sent to you in the future. |
| s-435
| If you are not already a Facebook member and would like to join, you can use this email to start the registration process. |
| s-436
| If you wish to no longer receive invites from your friends, you can use the unsubscribe link in the footer of the email. |
| s-437
| Create an account. |
| s-438
| What's the difference between logging in and signing up? |
| s-439
| If you don't have a Facebook account, you can sign up for one in a few easy steps. |
| s-440
| If you already have a Facebook account, you can log in to your account from the same page. |
| s-441
| Just enter your email address and password into the section at the top of the page and click 'Log In'. |
| s-442
| What is the minimum password strength? |
| s-443
| How can I make my password strong? |
| s-444
| When creating a new password, be sure that it is at least 6 characters in length and that you use a complex string of numbers, letters, and punctuation marks. |
| s-445
| If the password you entered is not strong enough, you may want to try mixing uppercase and lowercase letters or making your password longer. |
| s-446
| Ideally, the password you select should be easy for you to remember but hard for someone else to figure out. |
| s-447
| For added security, your Facebook password should also be different than other passwords that you use on the internet. |
| s-448
| How do I add a security question to my account? |
| s-449
| Having a security question is a useful way to verify you own your account if you ever lose access to it. |
| s-450
| You can add a security question to your account from your Security Settings page: |
| s-451
| Click the account menu at the top right of any Facebook page and choose Account Settings. |
| s-452
| From the left column menu, click Security. |
| s-453
| Click on the Security Question section and follow the onsite steps. |
| s-454
| You won't see this section if you've already added a security question to your account. |
| s-455
| Tips for picking a good security question: |
| s-456
| Pick a question and answer you know you'll remember. |
| s-457
| Keep your security question a secret. |
| s-458
| Make sure your answer is specific enough that it can't be guessed easily. |
| s-459
| You can improve the overall security of your account by updating your security information. |
| s-460
| Reach over 800 million people where they connect and share. |
| s-461
| Create an Advert or contact our sales team. |
| s-462
| Reach your target customers. |
| s-463
| Connect with more than 800 million potential customers. |
| s-464
| Select your audience by location, age and interests. |
| s-465
| Test simple image and text-based adverts and use what works. |
| s-466
| Promote your Facebook Page or website. |
| s-467
| Use our 'Like' button to increase the influence of your advert. |
| s-468
| Build a community around your business. |
| s-469
| Control your budget. |
| s-470
| Set the daily budget you are comfortable with. |
| s-471
| Adjust your daily budget at any time. |
| s-472
| Choose to pay only when people click (CPC) or see people your advert (CPM). |
| s-473
| Reach the right people at the right time. |
| s-474
| People treat Facebook as an authentic part of their lives, so you can be sure you are connecting with real people with real interest in your products. |
| s-475
| Over 12 months, CM Photographics generated nearly 40,000 dollars in revenue directly from a 600 dollars advertising investment on Facebook. |
| s-476
| Of the Facebook users who were directed to CM Photographics’ website from the adverts, 60% became qualified leads and actively expressed interest in more information. |
| s-477
| Flexible pricing and real-time suggested bids provide guidance for cost-effective advert campaigns. |
| s-478
| Facebook Adverts makes it easy and cost-effective to quickly set up and manage your campaign. |
| s-479
| G5 found success setting up a series of Facebook Advert campaigns targeted to college students at 21 campuses prior to summer break for Storquest self service storage facilities. |
| s-480
| Real-time suggested bids for our auction-based system provided guidance that enabled G5 to hone advert effectiveness based on their various targeting filters (age, college level and location). |
| s-481
| The results from Storquest's Facebook advert campaign were one of their highest performing online advertising efforts: |
| s-482
| Over 50% increase in total rentals versus prior year at the same store. |
| s-483
| On par with Google Adwords on a cost-per-lead and cost-per-customer basis. |
| s-484
| 1.25 dollars CPC delivered 10.25 dollars cost-per-lead. |
| s-485
| Combining marketing solutions on Facebook for a positive ROI. |
| s-486
| When you have a broader presence on Facebook with Facebook pages or Facebook events plus adverts for instance, you can turn your advertising message into a trusted referral by including content from a user’s friends who are already affiliated with your products. |
| s-487
| ANA took this approach by creating a Facebook page to acquire interested users for ongoing messaging opportunities and developing a compelling advertising campaign. |
| s-488
| Average campaigns for ANA result in CTR of 8–12%. |
| s-489
| Facebook Adverts resulted in a 25% CTR. |
| s-490
| Conversions resulted in positive ROI which is unique for ANA considering their product is not an impulse purchase for most people and Japan is not traditionally seen as a leisure destination. |
| s-491
| Introducing the 'Subscribe' Button. |
| s-492
| You've always been subscribed to friends. |
| s-493
| Now you can hear from journalists, celebrities, political figures and other people too. |
| s-494
| Click the 'Subscribe' button on someone's Profile to get their public updates in your News Feed. |
| s-495
| Find people to subscribe to. |
| s-496
| Fine-tune your News Feed. |
| s-497
| Use the 'Subscribe' button to choose what you see from friends and others in News Feed. |
| s-498
| For each person, you could hide all game stories, see just photos, limit updates to life events and more. |
| s-499
| Get your own subscribers. |
| s-500
| Let anyone get your public updates. |
| s-501
| Allowing subscribers is a simple way to broaden your conversation on Facebook, while reserving personal updates for people you know well. |